Recruiting Volunteers
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What is happening with volunteering and how can Support Cambridgeshire help?
Creating a volunteer-involving organisation (VIO) can give you added resources to do more, diversify and enrich your team, and build stronger connections with your community.
Recruiting and supporting volunteers takes time and planning. Volunteers give their time freely, so organisations need to offer roles that are enjoyable, meaningful and manageable.
The main reasons people give for volunteering are:
- wanting to improve things
- having spare time
- caring about the cause
- wanting to meet new people.
Source: Community Life Survey 2024/25.
Many people now look for volunteering that feels more personal and flexible. They want to know that their time, experience and skills are valued, and that their volunteering makes a difference. When organisations offer this, people may be more willing to take on formal or longer-term roles.
The NCVO Time Well Spent report found eight things that make up a good experience for volunteers:
- Inclusive of everyone
- Flexible around people’s lives
- Impactful and makes a difference
- Connected to others, the cause and the organisation
- Balanced and does not overburden the volunteer
- Enjoyable and makes people feel good
- Voluntary, not an obligation
- Meaningful to volunteers’ lives, interests and priorities
Support Cambridgeshire helps organisations build the skills, systems and confidence they need to recruit, support and manage volunteers well. Our offer includes:
- Promoting volunteer roles through Volunteer Cambs.
- Supporting people to find volunteering opportunities, particularly those facing barriers to involvement.
- Supporting VIOs to develop inclusive volunteering opportunities through Volunteering for All.
- Training for volunteer-involving organisations (VIOs).
- Access to our network of volunteer managers.
- Guidance and resources, including FAQs for volunteer managers.
- Watch our bite sized training video Attracting Volunteers
Different models of volunteering
Many volunteer-involving organisations are finding recruitment difficult. Research suggests that VIOs may need to offer greater flexibility to engage more people, particularly people who cannot commit to regular, long-term roles.
Flexible volunteering
Flexible volunteering gives people more choice about tasks, location and time commitment. This can help organisations reach a wider range of volunteers and make roles easier to fit around people’s lives.
Virtual volunteering
Virtual volunteering lets people contribute online, at a time and place that works for them. It is sometimes called online or remote volunteering. It can be one-off, flexible or regular, depending on the role and what the volunteer wants to offer.
40% of potential volunteers specifically cited the ability to give help from home as a major enabler (NCVO).
Micro-volunteering
Micro-volunteering offers small, bite-size tasks. These can happen in person, such as a community clean-up, or online through activities such as citizen science.
Sources: Wave 13 VCSE Barometer (published April 26) and Time Well Spent (NCVO 2023).
Inclusive Volunteering
An inclusive volunteer programme makes it as easy as possible for people to take part, with the right support and reasonable adjustments where needed.
Inclusive volunteering helps organisations involve people with different experiences, skills and ideas.
This can strengthen services and help organisations better reflect the communities they support.
Volunteering for All
Our Volunteering for All project can offer guidance for organisations and help for volunteers.
NAVCA: Inclusive volunteering starts with local action
Includes practical reflections and a downloadable resource on making volunteering more inclusive.
Guide to Recruiting and Supporting Volunteers with Hearing Loss
Guide to recruiting and supporting volunteers with hearing loss
A guide to recruiting and supporting volunteers with hearing loss, published by Action on Hearing Loss
Volunteers with convictions
The NCVO offer guidance on how to ask someone about their criminal history plus links helping organisations assess the risks and relevance of convictions. The Disclosure and Barring Service has an eligibility tool to help you decide if a DBS check is required for a role.
Family volunteering
Family volunteering
Explores how family influences volunteer experiences and involvement, as well as how families can volunteer together.
Student volunteers (over 18’s)
Although students may have more limited availability during term time, they are often highly motivated and committed to causes they care about. Offering flexible opportunities that fit around academic commitments, providing training and clearly communicating the impact of the role can help organisations attract and retain student volunteers.
There is no single guide on recruiting university students as volunteers. However, the following resources provide practical guidance on volunteer recruitment and management:
Who to contact:
- University of Cambridge Careers Service – to enquire about promoting volunteering opportunities through their vacancy service, newsletters or careers events.
- Anglia Ruskin University Employability Service – to discuss promoting volunteer opportunities to ARU students.
- Cambridge Students’ Union – to enquire about promoting opportunities through student communications, societies or Freshers’ Fair.
- Student societies – Contact societies whose members may have an interest in your cause, such as Psychology, Medicine, Engineering, Law, Environmental Sciences or Languages. Most universities maintain an online directory of student societies.
Many language schools welcome opportunities for students to practise English, gain UK work experience and meet local people. Contact the school’s student services or activities coordinator to discuss promoting volunteering opportunities.
Young volunteers under 18s
Volunteering helps young people thrive and transforms the communities they live in. It teaches them vital skills and prepares them for the future.
Young People and Volunteering Guide. A short and useful guide with tips and links to excellent resources providing guidance to groups in the community and voluntary sector who offer opportunities to young volunteers.
Community First’s Young Volunteer Toolkit. The aim of the toolkit is to break the barriers that organisations have with placing young people into volunteering opportunities.
The Volunteer Cambs website includes opportunities suitable for:
- 16–17 year olds
- Under 16s
- School-age children
It is also worth contacting:
- Local schools
- Sixth forms
- Further education colleges
Young Volunteers – Intergenerational Project Delivery
Practical tips on intergenerational project delivery created for the Maps Murmuration’s Project.
Where to promote your volunteer opportunities:
Volunteer Cambs
You can advertise roles on the Volunteer Cambs website.
Printed material
Posters and leaflets in locations your target audience might view them. Particularly important where people have more limited access to digital messaging.
Local media
Share good stories of the benefits of volunteering to attract editorial coverage or opportunities to be interviewed about your volunteering opportunities.
Local events
Piggy-back on existing events to share information about your volunteering opportunities.
Online
Promote opportunities through:
- Your organisation’s website
- Your organisation’s social media channels
- Relevant community social media pages
Ensure volunteering features regularly on your social media pages.
How to write a good volunteer role
Volunteer roles should be of value to the volunteers, as well as adding value to your organisation. This may be through giving volunteers experience, training, practising skills, meeting new people, etc.
Roles which are de-motivating will not attract or retain volunteers. Be flexible in your thinking; one of the great benefits which volunteers bring to an organisation is diversity.
NCVO provides guidance on creating effective volunteer role descriptions.