Plans to extend marketing ‘soft opt-in’ to charities
Exemption to consent could be extended to not-for-profits. In a move welcomed by the Institute of Fundraising, the Government has confirmed it intends to extend the use of the ‘soft-opt in’ for electronic marketing to charities under UK data reform plans.
The Data Protection Network holds an article on ‘What soft opt-in’ is, how to use this within your marketing and future changes to GDPR.
