Psychology in social media: Secrets of engagement

Date: 27 April 2022
Time: 10:00
Location: Online
Training & Events

Gain powerful insights that can be used to increase your impact.

Social media engagement builds relationships, strengthens loyalty, and increases word-of-mouth advocacy, which is a much more potent conversion tool than advertising. However, while most non-profits engage in social media marketing, few manage to produce contagious content that creates trust, builds brand advocacy and breeds tangible results. This interactive workshop explores the secrets behind social media engagement- why users comment, like and share, and how these powerful insights can be used to grow your impact.

This session will look at:

  • Challenges faced by charities when building engaged communities on social media
  • Secrets of engagement – why do we like, comment and share
  • Key takeaways for non-profits (case studies)

About the Facilitator:

Joanna Michaels is a digital marketer and a founder of Beyond Social Buzz, London based digital marketing consultancy. The mission of Beyond Social Buzz is to help Startups, SMEs and charities to succeed at Social Media Marketing.

A social media lecturer, coach and speaker, Joanna offers 8 years of experience in Social Media Marketing. She has worked with a diversity of UK and internationally-based startups, universities and organisations. Joanna is also a vital part of Facebook’s “She Means Business” campaign, that supports female founders in building their brands through the power of Facebook and Instagram.

Booking Information

This event is free for Hunts Forum and CCVS members. Tickets are available to book online until 7th Feb. For enquiries after this date or for non-members please contact for more information on how to book.

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